Paula Deen's Video Apology -- Take 2

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Paula Deen
Video Apology
Take 2

Paula Deen must have realized how insincere her first video apology was when she posted it several hours ago ... because she's decided to do it again, and this one is much better.

Paula says in the new video she wanted to speak from her heart -- something she clearly didn't do in her first, heavily-edited and publicist-vetted disaster.

This time she speaks in one take, saying she doesn't discriminate against African Americans, Jews or gays.  It's not polished, but it seems way more authentic.

You be the judge.

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Paula Deen's Ridiculous Video Apology for Using N-Word

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Paula Deen
Ridiculous Apology
For Using N-Word

1:00 PM PT -- FYI, Paula just yanked the video apology from her YouTube channel.

Paula Deen continues to step in it, and we know part of the problem is that her team doesn't have a clue.

She just issued a weird, video apology with an edit after almost every sentence.  It's as if some publicist is feeding her lines that she has trouble delivering.

Rather than explaining why she used the N-word in the past -- something she might have been able to explain given her background -- she's just begging for forgiveness.  It feels like it's coming from a bunch of suits, and not from her heart.  Huge miss.

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Sources connected with Deen tell TMZ ... this was an apology produced by committee -- a committee of lawyers, publicists and other managers who don't understand the meaning of the word "apology."  They've strung a bunch of words together that make Deen look pathetic ... throwing herself at the mercy of the court of public opinion.

It's sad.

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